Mobile Integration and Enabling SOLOMO across enterprises
SOLOMO is where social, local and mobile intersect: You need to get social, think locally and make sure you’re connecting with your customers who spend vast amounts of time on social networks and are all mobile all the time with smartphones and tablets. And it’s adding local information to search that brings these three dynamic elements together.
Here’s how SOLOMO breaks down:
SO= social. This is the platform you need to engage customers and push your message(s) out to them. It’s how they’re getting personalized information and talking to each other. Examples include Facebook, Twitter and for businesses, content marketing. Research says that over half of marketers say they would make Facebook their #1 choice for advertising.
LO=local. How close/accessible are you to your customers—whether online or in geo-local terms? More and more consumers are tagging social media posts and updates and photo uploads with their location. Which means that when you offer incentives to customers to check-in on Foursquare, Yelp or Facebook, you’re also generating free promotion for your business.
MO= mobile. The medium that connects your brand with customers and prospects needs to include things like making sure your website is optimized for mobile, mobile advertising and mobile apps. Users view mobile ads and make purchases as a result. But many say they’re not yet seeing some of their favorite brands on mobile.