Social Media Anlaytics
Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. As businesses feel the pressure to gain new insights from social media, they require the analytics expertise to transform this flood of information into actionable strategies.
How can we help you?
- We Study the web analytics requirements of your business and then develop a comprehensive framework to measure your social media initiatives.
- We send-out customized crawlers to incessantly track your brand name or keywords on private blogs, social networks (Facebook, Twitter, LinkedIn, and all other popular business networks), forums, video sharing websites (YouTube, MetaCafe, etc.), picture sharing websites (Flickr, Picassa, etc.), social bookmarking websites, product/service review websites, PR and news websites, and more.
- Once our crawlers aggregate the data, our specialists conduct a complete drill-down analysis and offer you insights into what works for your business.
- Analyze conversation data.
- Identify advocates of, and threats to, corporate reputation and brand.
- Quantify interaction among traditional media/campaigns and social media activity.
- Establish a platform for social CRM strategy.