Customer Relationship Management
Customer Relationship Management (CRM) is a business strategy that will help your organization:
- Focus marketing efforts to the correct targeted audience with the most effective strategies
- Share relevant customer information across the organization
- Personalize customer service and improve customer retention
- Streamline the sales cycle
- Provide the information needed to effectively forecast and make smart business decisions
We have experience in customizing, implementing and integrating CRM systems within the existing systems or processes of the clients. We have capabilities, in integrating the following CRM components;
- Creating and Maintaining a Customer Database
- Sales Force Automation, including integration with multiple communication channels
- Customer Service through gathering and responding to customer requests, etc.
- Marketing such as surveys, sales promotion, cross selling etc.
- Research and Analysis through various tools thereby enabling organizations to understand and analyze customer information.